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Marketing Inside Sales Representative - Rental

Company: Peterson Machinery Co.
Location: Hillsboro
Posted on: June 9, 2021

Job Description:

Customer First | Integrity | Excellence | Teamwork | Fun!

At Peterson our Vision is to be our customers' first choice. We put our customers first and continually strengthen our partnerships through our employee's hard work, ingenuity and determination. Our 85 year history is a reflection of our collective efforts and focus.

We provide a family oriented environment that promotes safety, personal growth and professional achievement. Critical to our continued success is hiring and developing exceptional employees. We are deeply committed to providing an environment necessary to attract and retain engaged employees who will relentlessly strive to reach Peterson's strategic goals and vision. We have high standards for our employees, with good reason. They represent Peterson, our family, our brand, and our values to customers and our team members.

Why Peterson?

We have high expectations and so do you. You are exceptionally motivated, have outstanding skills, and are looking for more than just a job. We offer competitive wages, generous benefits, and promotional opportunities at a family owned and operated business that really cares about employees. If you want to work side-by-side with others who are passionate about customer service, consider joining our team. You can help us write more chapters in our success story as we move towards celebrating our 100 year anniversary.

Job Description

Peterson Cat has an immediate need for a Marketing Inside Sales Representative to support our Rental business. The person in the position can be based at either our Hillsboro, OR or Eugene, OR location.


This position will have responsibility for generating leads & opportunities with existing customers, identifying new customer opportunities, and updating account information, for Peterson's Cat Rental Store team. Contact will be made through telemarketing and indirect channels. The Marketing Inside Sales Rep. will also serve as lead for catrentalstore.com, and manage new account registrations, live chat engagements and inquires. This role will work closely with Peterson's Digital Marketing Specialist to ensure timely customer messaging and leverage digital tactics to drive low utilization inventory.


The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

  • Makes 80 out-bound/in-bound phone contacts per week. (320 per month)

  • Generates leads for Peterson's Cat Rental Store group through customer contact and account management.

  • Leverage customer retention data for targeted calls: inactive customers (>180 days), lost customers (>12 months), and dormant customers. (29-180 days)

  • Priority focus on unassigned rental accounts.

  • Leverage Ready2Rent, Dodge Enhanced lead programs.

  • Follow-up with National Accounts to understand rental opportunities.

  • Capture COD rental customers contact data for continued nurturing.

  • Accountable for Customer Relationship Management ("CRM") input with rental customers, and conducts proactive account management by completing the customer profile function in Sales Link.

  • Uses Sales Link to document customer information, leads, activities and rental transactions.

  • Contacts prospective customers to determine rental needs, present product information, and explain available services. Provides informational brochures and other literature to inform customers and influence rental decisions.

  • Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to rental resources management for assignment.

  • Stay current on Cat and allied rental products in order to offer the best solutions based on customer interests and concerns.

  • Follows all rental processes and procedures.

  • Partners with management to ensure marketing campaigns are directed to the right opportunities for rental customers.

  • Assists with customer surveys as needed.

  • Maintains punctual, regular, and predictable attendance.


High school diploma or general education degree (GED); and a minimum of two years of experience in rental or sales, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.

Peterson Holding Company is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.

Keywords: Peterson Machinery Co., Hillsboro , Marketing Inside Sales Representative - Rental, Other , Hillsboro, Oregon

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