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Chief Marketing Officer

Company: DaBella Exteriors LLC
Location: Hillsboro
Posted on: September 12, 2020

Job Description:

The Chief Marketing Officer will be responsible for leading the organization’s marketing initiatives, including reinventing the company experience, as well as assisting in the evolution to an ecommerce sales model. In addition to managing all marketing departments, including telemarketing and canvassing - this position will make strategic decisions on the direction of the company with other senior leaders in the group. The CMO will be highly visible and critical to our evolution and have the ability and expectation to make an immediate and significant impact.

Essential Functions:

Create and manage an innovative marketing program that increase leads and sales across our product classes and geographies while maintaining the long-term viability and value of our brand

Drive awareness, preference, and demand for DaBella home improvement services through traditional and emerging channels for homeowner engagement

Leverage and assess relevant market intelligence (market conditions, industry trends and audience profiles) to result in increased program effectiveness

Develop messaging that builds brand equity and helps achieve the organization’s goals for growth

Work closely with company leadership to coordinate cross-departmental messaging to promote internal and external awareness and understanding of DaBella to cultivate positive engagement and loyalty

Build, lead and develop a high-performing, collaborative and multi-disciplinary team

Prioritize and manage marketing budgets

Develop and cultivate cross-functional teams to ensure consistent and effective lead generation throughout the company

Manage and develop external agency partnerships and vendor relationships

Qualifications:

10+ years of marketing experience – CMO experience preferred

Bachelor’s degree in Marketing, Business or related field required

Experience managing a call center

Experience in consumer experience-driven marketing and maintaining and enhancing brand positioning through marketing communications

Experience leading data-driven marketing programs, preferably with demonstrated ability in marketing automation and contextual marketing

Proven ability to protect and enhance brand reputation

Experience in building, executing and measuring data-driven marketing programs across online and traditional channels

Proactive, detail-orientated and self-disciplined required

Perform well under pressure and provide reliable and clear communications to other executives and staff

Experience in the use of tools for data mining and analysis, including measuring return in an omnichannel environment

I consent to be contacted over SMS/Text for this job.

Keywords: DaBella Exteriors LLC, Hillsboro , Chief Marketing Officer, Other , Hillsboro, Oregon

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