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Product Marketing Manager, Staff

Company: Synopsys
Location: Hillsboro
Posted on: March 18, 2023

Job Description:

Product Marketing Manager, Staff


USA - California - Mountain View/Sunnyvale, USA - Oregon - Hillsboro, USA - Texas - Austin

Job Description and Requirements

Product Marketing Manager, StaffJob Description: The successful candidate is accountable for developing the resources, programs and processes to meet the financial plan for the USB PHY IP product lines. The candidate will oversee the definition of business models, pricing and packaging strategies for the product line, overall product line positioning and creation of internal and external collateral, and will work closely with the field organization, key customers, R&D and partners to identify and drive tactical and strategic business opportunities.Responsibilities include:

  • Business development/customer meetings
  • Definition and promotion of products that will result in sustainable growth within product line responsibilities
  • Creation of strategic and tactical marketing plans
  • Generation of marketing requirements documents
  • Creation of product roadmaps
  • New product rollouts
  • TAM/SAM analyses
  • Sales channel communication and training
  • Demand creation/promotional initiatives
  • Promotion of product lines through participation in industry events such as panels, positioning articles, and seminars
  • Working closely with sales, product marketing, technical marketing, engineering and application engineering teamsQualifications:
    • Previous product marketing or technical marketing experience, preferably system level, ASIC or system on chip design
    • Experience with USB protocol, mixed signal, and semiconductor chip design
    • Knowledge of USB usage in different market segments a plus
    • Experience with intellectual property licensing and business models
    • Proven ability to develop and manage relationships with key customers and partners
    • Proven organizational and program management skills
    • Demonstrated ability to work in a matrix environment
    • Experience with strategic market research and product planning
    • Demonstrated marketing expertise in product positioning, value proposition articulation and creation of compelling collateral
    • Track record of inventive marketing programs and successfully launching new products
    • Excellent oral/public speaking and written communication skillsEducation requirements:
      • BS EE with 10+ years relevant experience.
      • MS EE (preferred) with 8+ years relevant experience.
      • MBA is a positive. Our Silicon IP business is all about integrating more capabilities into an SoC-faster. We offer the world's broadest portfolio of silicon IP-predesigned blocks of logic, memory, interfaces, analog, security, and embedded processors. All to help customers integrate more capabilities. Meet unique performance, power, and size requirements of their target applications. And get differentiated products to market quickly with reduced risk. At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.Stay Connected: Join our Talent Community Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability."The base salary range across the U.S. for this role is between $111,000 to $194,000. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request."

        Job Category



        United States

        Job Subcategory

        Product Marketing

        Hire Type


        Base Salary Range


Keywords: Synopsys, Hillsboro , Product Marketing Manager, Staff, Executive , Hillsboro, Oregon

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